Does Your Listing Copy Speak The Language That Sells?

Our copywriters will work with you to identify your target audience and develop a superb copy that speaks to that specific market.

Together, we will determine the specific wants, needs and fears of your target market to insure the copy addresses the potential buyer’s psychological and emotional profile and embraces your potential buyer or seller.

When writing effective copy for your auction or sales listing, we will:

  • Insure your copy is structured so it’s easy to read and “scanner-friendly” since very few people read every word on a website.
  • Use bullet points and lists to help break up text on a page. Lists allow for much needed “white space” that enables the reader’s eyes to rest.
  • Provide digestible copy by keeping it brief. This eliminates the need for “endless scrolling pages” which can be a turn off.
  • Speak the language of your target audience in your copy and connect with visitors on an emotional level.
  • Always end your copy with a strong call to action!
  • Use imagery, photos or illustrations to increase visual interest, break up the text, and create more white space.
  • Avoid repeating “I” in your copy. Site visitors have all the power when visiting your sales website, and they are concerned only with their needs. Your copy should take this into account.

Connect With Buyers and Be Original

You recognize good copywriting immediately!

It draws you in and keeps you digging deeper for more.

There is definitely a lost art to writing captivating copy for items you are trying to sell online.

Unfortunately, many sellers miss a humongous opportunity to “connect” with their target audience by offering high-value, and unique content.

Instead, most sales listings are filled with “canned” information that does not speak the buyers language. Internet savvy visitors demand more.

Auction and Sales Post Copywriting Is A Different Breed of Sales Copy

These industries demand a special type of copywriting all its own.

It only makes sense that we want to list every possible reason to choose your items over the tons of other listings available online.   As an individual looking to sell  through auction or sales posts online you must take the greatest of care to point out all of the selling points of your item.   The dream must be transferred from the listing to the mind of the buyer.